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Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.
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What Is Social Media and How Does It Work?
Social media is a computer-based technology that allows people to share their ideas, opinions, and information through virtual networks and communities. Social media is an internet-based platform that allows people to share content such as personal information, documents, films, and images quickly and electronically. Users interact with social media using web-based software or applications on a computer, tablet, or smartphone. While social media is widely used in the United States and Europe, Asian countries such as Indonesia are at the top of the list. 1 As of October 2021, more than 4.5 billion people utilize social media.
Getting to Know Social Media
Social media began as a way to connect with friends and family, but it was quickly adopted by businesses looking to reach out to customers through a popular new communication tool. The ability to connect and share information with everyone on the planet, or with a large number of people at once, is the power of social media.
Globally, there are more than 3.8 billion social media users. New social media apps like TikTok and Clubhouse appear every year, joining the ranks of major social networks like Facebook, YouTube, Twitter, and Instagram. The number of people using social media in the United States is expected to reach 257 million by 2023.
Individuals can use social media to stay in touch with friends and family. Some people will use social media to network and find job prospects, connect with others all over the world who share similar interests, and share their own thoughts, feelings, and insights.
Social networking, bookmarking, social news, media sharing, microblogging, and online forum sites are the six forms of social media, though they can be broken down in a variety of ways.
The use of social media to sell a company’s products, such as through Facebook or Instagram ads, using influencers, or otherwise developing a presence online to engage with customers, is known as social media marketing.